INSA Toulouse — Corporate Strategy (EMBA)
Seven-session Executive MBA presentation series for INSA Toulouse, adapting ESCP's original corporate strategy curriculum into a cohesive, on-brand visual language across a full teaching module.
Arecurringengagementtranslatingdensestrategic-managementtheoryintoslidesequencesanexecutiveaudiencecouldfollowinrealtime.ThesourcematerialwasESCPBusinessSchool'soriginalcorporatestrategylecturestructure,adaptedherefordeliveryatINSAToulouse—meaningeverydeckhadtocarryINSA'sownvisualidentitywhilestillservingthesamepedagogicalarc:fromfoundationalframeworks(Porter'sFiveForces,PESTLE,thevaluechain)throughcompetitivepositioning(costleadershipvs.differentiation,BlueOceanStrategy)toappliedmodulesonscenario-basedplanning,scale-upstrategy,andinternationalmarketentry.Eachdeckmaintainsthesamevisualsystem—aconsistentheadertreatment,arecurringgeometricmotif,andadisciplinedred/light-bluepalette—sothatacrosssevensessionsand130+slides,thematerialreadsasonecontinuouscourseratherthansevendisconnectedfiles.Aseven-sessionExecutiveMBApresentationseriesforINSAToulouse,adaptingESCP'scorporatestrategycurriculumintooneconsistentvisualsystem.
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